Shein remains committed to its IPO plans despite facing challenges from President Donald Trump’s trade rebalancing campaign, according to its executive chairman. A public listing is seen as a way to enhance transparency and earn public trust, especially amid accusations of labor violations among its Chinese suppliers. The company is navigating the Trump administration’s proposal to end tariff-free imports of small goods from China, which could impact its pricing strategy. Shein is exploring cost-cutting measures and supply chain diversification to mitigate these effects. The executive chairman emphasized the company’s zero-tolerance policy towards forced and child labor and highlighted efforts to comply with new regulations while protecting customers. Shein has confidentially filed for a London listing, aiming to build public trust through transparency.