Starbucks Corp. is implementing new wait time targets to enhance customer service and experience. The company aims to reduce drive-through order wait times to four minutes at over 11,000 company-owned stores in North America. This initiative, part of a broader strategy to improve service, also includes goals for mobile orders, with a target of 12 minutes from order submission. The changes are expected to simplify operations and allow baristas to focus on providing quality coffee and customer interaction. Starbucks is addressing past issues of drink delays and customer dissatisfaction by introducing these service time goals and implementing new staffing models, training programs, and algorithms to optimize order processing.